Our founder Jessyca Dewey grew up in a small farm town in Central California where she learned about agriculture’s economic disparities and environmental impact. Jessyca’s first farm-to-table experience took place at her grandparents’ farm, where her grandmother harvested apples from the yard to make fresh apple sauce and often served meals with the fresh produce from her expansive garden. There she became aware of the importance of a better food system for all, and in the power of caring for our world, collectively.

Jessyca landed in LA for college, and while building her career also spent a decade volunteering to improve the circumstances of youth in foster care through CASA LA and other organizations. She’s also an active volunteer in the animal rescue space, which is how she adopted her current rescue pup, Petey.

With more than 16 years of content and digital marketing experience, Jessyca has worked with brands including L’Oréal, Hasbro and Califia Farms. She was even an early team member for content giant Demand Media (now Leaf Group) and helped open the VaynerMedia LA offices, where she led the team to win Webby and Shorty Awards on behalf of their work for L’Oréal USA.

Through The Y Collective, Jessyca aims to shift the way in which emerging consumer brands with a purpose solve for digital marketing solutions in a better, results-driven, holistic way, while having fun all at the same time.